'Don't be a tourist'

Here is another commercial from Olympus and Kevin Spacey. In this one we are playfully introduced to the idea of not taking thousands of pictures and instead just taking a select few that really mean something. What I like about these adverts is that for me they are subtly questioning the way we take and think about digital photography, almost as if it is asking us to think about digital as we would when shooting analogue.

I strongly recommend checking out the rest of the commercials here which, in my opinion, are fresh and a delight to watch.